The Concept Behind TOP SIM Advertising: One Product, Many Cultures, One Language Everyone Loves

At Brastel, diversity is not just something we support — it is who we are.

As a multicultural and multilingual company, Brastel works every day with people from different countries, cultures, languages, and generations. Our services connect families, friends, and businesses across borders, so it is only natural that our advertising reflects that same global spirit.

Speaking to the World, Not Just One Market

When we started developing the advertising concept for TOP SIM, our goal was clear:

We wanted everyone to feel that TOP SIM is “for me.”

That is why our designs speak in many languages, from English, Japanese, Chinese, Portuguese, Thai, Vietnamese, Indonesian, Russian, Turkish, Nepali, and more. Travelers and residents coming to Japan should immediately recognize a message written in their own language, without barriers or confusion.

By doing this, we are not just selling a product — we are saying:

“We see you. We speak your language. You belong here.”

Why Animals?

At a certain point, we asked ourselves:
            How can we make this message even more welcoming, friendly, and universal?

The answer was simple — animals.

Animals are loved across cultures, ages, and nationalities. They are warm, expressive, and relatable, without needing words. Whether you are a child, a student, a business traveler, or a senior tourist, animals make you smile. And when people smile, they connect.

By switching to animal characters, we wanted to:

• Create something new and fresh

• Make the message emotionally approachable

• Appeal to all generations

• Remove cultural distance and replace it with familiarity

Animals do not belong to one country or culture — just like TOP SIM.

Cultural Elements That Feel Familiar

Each design combines:

• A traveler’s outfit (scarf, jacket, backpack)

• A smartphone, symbolizing easy connectivity

• A Japanese visual element (such as the red circle inspired by the Japanese flag)

• A friendly animal character, representing openness and curiosity

These elements work together to tell a simple story:
                        You’re heading to Japan. Your eSIM is already ready.

No technical explanations. No stress. Just confidence.

One Message, Many Voices

Although the languages and characters change, the core message stays the same: 

           TOP SIM is simple, ready, and reliable.

This unified message across different cultures reflects Brastel’s philosophy:

• One global service

• Adapted locally

• Delivered with care

More Than Advertising

This ad is not only about promoting an eSIM. It is about belonging, accessibility, and connection.

At Brastel, we believe communication should feel natural and friendly — just like the characters in our designs. By combining multilingual messaging, cultural sensitivity, and universally loved animal characters, we created an ad that feels inclusive, modern, and human.

Because no matter where you come from, staying connected should always feel easy.

more fun designs