The Concept Behind TOP SIM Advertising: One Product, Many Cultures, One Language Everyone Loves
At Brastel, diversity is not just something we support — it is who we are. As a multicultural and multilingual company, Brastel works every day with people from different countries, cultures, languages, and generations. Our services connect families, friends, and businesses across borders, so it is only natural that our advertising reflects that same global spirit. Speaking to the World, Not Just One Market When we started developing the advertising concept for TOP SIM , our goal was clear: We wanted everyone to feel that TOP SIM is “ for me .” That is why our designs speak in many languages , from English, Japanese, Chinese, Portuguese, Thai, Vietnamese, Indonesian, Russian, Turkish, Nepali, and more. Travelers and residents coming to Japan should immediately recognize a message written in their own language , without barriers or confusion. By doing this, we are not just selling a product — we are saying: “We see you. We speak your language. You belong here.” Why Animals? At ...




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